SEO
Adding (verifying) your Drupal site to Google's Webmaster Tools
I don't see an API for your entire Google account coming soon, or Google should already be able to skip the verification step for sites using Google analytics.
So the easiest way is to make a new node or create a new path alias to an existing page with the path that google wants: googleed909f3ff5bcb87e.html in this case.
And delete it afterward.
Use h1 for front page site name and strong for interior pages' site name display
For semantic correctness (your site's code saying what it means) and search engine optimization, your site's title should be in level one header (h1) tags on the front page and something else, such as strong tags, on all other (interior) pages.
Configuring Global Redirect and Path Redirect
The modules in question:
Global Redirect: http://drupal.org/project/globalredirect
Path Redirect: http://drupal.org/project/path_redirect
Download and place your modules in the sites/all/modules directory of your site using your chosen method. Agaric recommends Drush.
Enable your modules at http://example.com/admin/build/modules
